So, you have a product-based business. Let’s explore how you can FINALLY develop a brand that FEELS ALIGNED to your overall vision!
Here’s what you need to know to run a Product-Based Business:
Product-based businesses are literally businesses that provide particular items for purchase. They can span various industries like beauty, hospitality, technology, manufacturing, etc. On social media, you find that the majority of product-based businesses in the space are in the technology and beauty industries. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
And if you’re finding it hard to settle on branding for your product-based or service-based company, you’re not alone. This process is actually tricky in the developmental stages. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
For this reason, I particularly recommend that my clients do their best to go the route of lifestyle branding; painting the story and inviting persons on the journey, rather than sticking to a hard sell of “buy this now”. This sets a foundation for proper brand representation on AND offline and directly invites your audience to journey with you on any platform... and of course, this is supported by truly getting to know your Target Audience. So, understand preferences, likes, dislikes, desires, and more about your target audience to help you shape your brand identity. Also to note is that a highlight of having a product-based business is that the product speaks for itself and all you have to do now is develop a communications plan and promotional strategy that will get your product in front of the right people.⠀⠀⠀⠀⠀⠀⠀⠀⠀
So, maybe you are the one making the product, and marketing/digital marketing/social media aren’t your forte. Because this may be so, your lack of communication and/or interaction may come off as uncaring. A communication strategy is very important as this is what will bring your clients to you. I would suggest that you stick with what makes you feel accomplished and uniquely you and outsource the services you need to attract your target audience and keep them engaged. This way you’re never drained, your strategies aren’t forced or lacking and you will be more focused on producing your best product every time.⠀⠀⠀⠀⠀⠀⠀⠀
If you are in need of some guidance, I would love to hear about your business and help you develop a strategy that will solidify your brand how you operate as a product-based business.