Are your audience members even hanging out where you’re placing your content? 🤔⠀⠀⠀⠀⠀⠀⠀⠀⠀ As much as you may think it’s important to be on all the social media platforms because you think that’s what other business owners have done... is that what’s best for you?
Let’s stop and check, shall we? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 1. Find out where your ideal client hangs out virtually; especially to help them make business decisions. For instance, persons make huge business decisions using Instagram all based on how much information they can gather about the businesses; whereas Twitter ends up mainly being the place to share opinions and talk about particular matters. You wouldn’t gain very many conversions from this platform but you may be able to redirect traffic to your website or another platform that would have more information. Coming out this point you can also see where it is important for you to understand the different platforms and how they operate in order to maximize what it can do for your biz or brand.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 2. Identify the types of content that you need to develop for the platform and see if you can use them to effectively share information about your business, or try to visualize how you can use the features to creatively represent your business. Create content that not only showcases your brand and its offerings but things that are important to your audience. Doing this will allow your content to be both likable and sharable and will translate to more engagements as well as the more it is shared is the more brand awareness will rise. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 3. Check out how each platform works in terms of community growth and nurturing. Will you need to spend hundreds monthly to see some form of a following, or can organic methods push your forward, too? Use the platforms as there intended. BE SOCIAL. Release content regularly interacts with your audience by responding to them, and always make way for them to be engaged whether it be through competitions or even a game. It all depends on what your biz and brand are all about. ⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ At the end of the day, note that you don’t HAVE TO be on each social media platform to have extensive reach. Instead, use these tips to see which platforms you can use purposefully and skillfully to properly showcase your brand online. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Still not clear on how to choose your platforms and intertwine it into your overall marketing platform? No prob. Let’s tackle it through an Elevator Pack.