Yup, you’re hurting your brand through how you’re showing up on digital and you don’t even know it!
Remember, your brand is the personality of the company... it is how your company is strategically represented in whichever arena it is placed in.
Depending on the base for your business, you can be represented on AND offline or just online. With that in mind, it is important to ensure that the bases that your biz has are properly used up by your brand. Otherwise, persons will not be able to connect in the way they need to.
Now, when I say digital (I don’t just mean Instagram, Facebook or another single platform), I am talking about your overall digital footprint; Website & Social Media and anything in-between.
Let’s focus on 3 particular things that are foundational and will level you up nicely if you decide to address them:
1. You’re not using social media like SOCIAL media. This means you’ve gotta INTERACT. Engage your audience with activities, respond to private messages and comments under posts. Ask questions, and choose to be real and relatable for your target audience. Otherwise, there will be a perpetual brick wall up which ends up going against the semblance of a ‘people brand’ that you put out there.
2. Your content ain’t 100%.... or possibly even 40%; So this one is an interesting one because creativity varies, standards vary and expressions vary. However, there are some bits of information that we put out into the digital space to represent our brand that just doesn’t make it! Articles with terrible formatting issues and spelling, posts that just show that you were trying to get something together, low quality images and videos, and the list goes on. Nobody is perfect and minds are different. Just be mindful that everything you put out there will be associated with your brand, so make it awesome.
3. You don’t have a website or external link that visitors can use for further reference, information or action. Truth is that social media captures so much and no more. when you use a website to shed more light on offerings, etc, it helps persons to connect more and be more informed.
Are you interested in having a conversation about your brand? Let's connect and see if we can work together to improve your brand's online representation!